Emma leads Global Philanthropic’s marketing and communications, coordinating high-level, multi-channel campaigns across regions and time zones. She serves as senior counsel to the leadership team and board on brand, reputation, and stakeholder engagement, shaping narrative, aligning messaging, and orchestrating timely, executive-level communications with partners, donors, media, and clients.

Emma began her career at Aviva plc, spending 20+ years in performance and credit management. She then built and ran a national award-winning retail business, writing regular columns for newspapers and magazines and becoming a go-to media commentator – experience that honed her editorial judgement, audience instinct, and press relations.

A strategist and practitioner in equal measure, Emma develops integrated plans spanning multiple channels; manages high-stakes announcements and issues preparedness; and drives measurable growth in awareness and engagement. Her blend of powerful copywriting, digital fluency, and decisive, creative leadership enables Global Philanthropic to articulate its purpose, sharpen its value proposition, and demonstrate impact with clarity.

Approachable yet exacting, Emma is known for coordinating complex workstreams, aligning senior stakeholders, and delivering under pressure while keeping teams motivated and partners informed.

Emma is a Fellow of the Chartered Institute of Marketing, a Member of the Chartered Institute of Fundraising and a Trustee of several UK charities.